Robert
If by Bootstrapping you are speaking of Bob Reiss' book Bootstrapping 101 or the articles in Guerrilla Marketing those practices are GREAT, as long an you are able to fully embrace & exercise them. In fact SCORE, the volunteer organization that offers free business counseling is one of the options often offered to small business to develop and grow their business. Please be certain to use this great resource.
Big or small, all businesses need to follow basic business practices and principles. You need a plan - it may be a simply business plan but it need to include understanding your competitors, how you will meet customers needs, costs, profits, CASH FLOW (a biggie) and all the other elements in a business plan. One of the short comings in many of the 'bootstrapping' type strategies is it does not recommend you start by looking around you and understanding the TRUE market & the need (or lack of need) for what you want to offer. If you need help doing that use SCORE
And of course you need to legally establish your business with the Federal, State and local governments - and in handling food, that including food & heath requirements. Not only are they the law but your business will be able to deduct business expenses and potentially obtain wholesale prices.
Do you have a business plan. If not, see sample plans at bplans.com and use the templates at www.score.org. Plus find your local SCORE office for free counseling also at that address.
Alice, SCORE Pi
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