I was fortunate to be on a team that raised over $5 million for the Barack Obama Campaign. Barack Obama is the most successful "new marketer" in history. I studied his New Media Marketing Team campaign strategies so that I could adapt the ideas for my business. Now I help my client’s use new media, i.e., social media, news releases, blogs, podcasts, online video, Webinars, white papers, e-books, newsletters, hand held devices, and viral marketing to reach buyers directly.
Prior to the Web, organizations had only two significant choices to attract attention: Buy expensive advertising or get third-party ink from the media. But the Web has changed the rules. The Web is not TV. Organizations that understand the New Rules of Marketing and PR develop relationships directly with consumers like you and me.
The Web has opened a tremendous opportunity to reach niche buyers directly with targeted messages that cost a fraction of what big-budget advertising costs.
Gary O.Shelton
(213) 858-6612
info@garyoshelton.com
http://garyoshelton.com
http://www.trntv.com
http://www.facebook.com/goshelton
http://www.linkedin.com/in/garyoshelton
http://twitter.com/goshelton
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