I spend a lot of time trying to figure out what small business owners want to learn about putting their businesses online. Today somebody asked where he should focus his online efforts after initially starting his business.

One of the first things to understand is that all of these different outlets for marketing your business online each serve a different purpose and speak to different businesses and their needs. For example, Facebook is great for businesses and organizations that are trying to make a specific community aware of their goals and services. Twitter is good for businesses that want to keep their customers informed and involved with by-the-minute updates about their operations and LinkedIn is best for the individual that makes consulting and their priority.

Despite the specific purposes of each outlet there are certain steps to establishing yourself online which, regardless of the nature of the business, will help guide you to accomplishing your goals…

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