Is social media marketing useful for B2b lead generation? According to a B2B social media survey by Pardot, B2B marketers are spending millions of dollars annually on social marketing programs, though nearly 30% are not tracking the impact of social media programs on lead generation and sales. B2B companies need to understand how social media can connect with their sales cycle. Companies need to find prospective customers for their products and services, and they need those prospects to find them.
http://www.onlinemarketingconsultantnyc.com/368566/2012/02/13/ways-to-boost-b2b-lead-generation-from-social-media.html#
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