We should start talking about advertising with attention. Guarantee of success of your advertising product it is a hundreds pairs of eyes and ears, chained and absorbing information about it.
So, where do I start? First of all, any advertisement need a hero. The ideal candidate for the main role - a beautiful woman. That's how the world, man turns his eyes to a beautiful woman, and if she is very beautiful at the same time he delay their attention as much as possible. Do not pass by such a heroine and another woman, but on another score: to assess and compare with herself. Next who is attract attention are children, pets, and how the men takes a back seat

Another good old method is a personal appeal. Imagine that you are going through a huge avenue, around you there are dozens of people. Will you stay, if you hear a shout of "hey"? And if someone would shout: "please wait" or "you, wait»? Compare the two advertising slogan: "The software of Andersen company promotes your business" and "Get software company Andersen and your business will not know equal".
Well, actually ... your product. His model should be displayed in advertisements as not only good, but perfect, rich of attractive qualities. These features should be strongly pronounced.
So, with these light tricks you can make a thumbnail sketch of your advertising. Further is for details.
More related information you can find there: http://www.andersensoft.com/en/blog.php
And what secrets do you use in advertisement edit