There has been a lot of attention lately about Facebook starting to develop its own search engine. Facebooks most recent developments, Facebook launched Timeline for brands and new advertising formats such as Reach Generator enables brands to pay more to ensure that their posts get on 75% of their fans news feed. There is no timetable for this, but Facebook tends to move quickly. And the goal here is to take advantage of the content Facebook users create every day, including likes, comments, status updates, and interactions on brand pages. Also new engineer recruitments spark speculation about Facebook developing its own search engine.