There sure are a lot of ways to optimize businesses using facebook. One is that it could be used for press releases. Most businesses spread some exciting business news via PRs. And Facebook, being an active social media platform, offers them the opportunity to spread these press releases to clients and on a wider range of the public in general.
Another is that Facebook could serve as another product/service catalogue. By either uploading images, wall posts or making use of apps, you get to promote your business’ products and services to your prospects.
Finally, you can also make use of Facebook for your company announcements. You can share any positive company changes or announcements, deals and partnerships or even community events on your facebook page.
These thoughts are more of the marketing capabilities. However, you may still incorporate other ways to build up your business using Facebook.