A year of free marketing assistance – wouldn’t you jump at the chance?
I purchased my business in February 2010. Although the business had been hit by the recession in 2009 - picture framing is definitely a discretionary income purchase - it was hit even harder at the beginning of 2010. Suddenly, the "conservative" projections in my business plan needed to be reforecast.
AUM had never really done any marketing. The previous owners relied on repeat customers and referrals. It was - and still is - one of the best kept secrets in Denver, but the unique designs and superb craftsmanship have given it a stellar reputation. When customers experience AUM, they tend to stay with us for life.
Read more - http://projectrev.com/2010/08/31/free-marketing-assistance/