Here is my new logo. LogoMojo by Deluxe helped me go through the initial concepts and revisions of my logo until I decided upon the final result as the best choice for my brand. My goal is to give the public an idea of what I do, and a reason to search for me online. Getting search traffic and keeping my brand top of mind are my goals. Before the age of the internet, I would base my design strictly on people keeping my contact info. For example, some one saw my logo and wanted to get in touch with me, they would have to remember my information or maybe keep my business card. Now, however, customers can Google all or part of the information on the logo (on packaging for example) and I will be in the search results! Next thing they know, they will be at my web site where they can find my contact info. No need to remember a phone # or write down anything, just Google Charlie Raines or Charlie stone crab or ultimately, what they wanted to buy, Florida Fresh Stone crab! So, what do you think of my design?

Check out the logo at http://projectrev.com/2010/09/21/the-importance-of-branding-florida-fresh-stone-crab/ edit