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Alex Gerwer


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About Me

Summary

STRATEGIC PLANNING, BUSINESS DEVELOPMENT & MARKETING EXECUTIVE

Strategic thinker with proven success in the medical product and technology industries. Well regarded as a visionary leader and presenter who has served organizations ranging from standards committees to boards of directors. Areas of expertise include:

Acquisition Due Diligence
Business Valuation
Joint Venture Cultivation
Licensing
Technology Transfer
Program Management
Regulatory Affairs
Identifying Business Opportunities
Technology Assessment
Market Research

I'm Interested In:

Career Opportunities
 
 

Skills and Experience

 
Skills:Executive Management
Management
Marketing
Mergers & Acquisitions
Strategy / Planning

Experience:Medical Devices / Equipment
 
 

Work

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2006 - 2008

Healthcare Solutions Business Development and Strategy at Siemens Enterprise Communications

Role: Evolved a process for the delivery of unique and relevant communication solutions to wide range of healthcare customers. Responsibilities included: formulating and specifying healthcare solutions; working with Marketing to create materials supporting healthcare-specific solutions, including educational materials for the sales force; supporting and leveraging partnerships and internal / external business alliances; requesting product modifications key to the healthcare portfolio; providing support for healthcare sales opportunities; leading Siemens’ presence at healthcare trade shows. Spoke on healthcare solutions at various venues. Additional activities involved securing healthcare-specific market intelligence, identifying partners, as well as cultivating and maintaining relationships with consultants, analysts, and publication editors.
Industry:
Location: Cypress, CA,


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1990 - 2006

Principal Consultant at AKN

Role: Business development and strategic planning services for medical product companies. Clients include Nortel, Acer America, Viasys Healthcare, four divisions of Johnson and Johnson, and Medtronic. Projects included: strategic plan design and implementation; assessment of client’s market strengths / weaknesses; development of plans for expansion, driving penetration into new markets; structuring / implementing divestitures; creating / managing business alliances; identifying acquisitions and joint ventures; designing, managing, and analyzing clinical trials (including clinical monitoring); assessing in- and out-licensing opportunities; specifying product requirements; managing investment portfolios; and valuing businesses.
Industry:
Location: Long Beach, CA,


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1988 - 1990

Manager of New Business Development at Nihon Kohden America

Role: Identified and assessed clinical needs in the U. S. corresponding to the Company’s business units. Developed market expansion strategies, exploiting changes in clinical practice and healthcare reimbursement. Prioritized U. S. clinical needs and translated those needs into product opportunities, providing written specifications and working with the company’s development groups in Japan. Prepared the company’s strategic development plan in the U. S. Managed a product development effort within my group in the U. S. Negotiated licensing and OEM arrangements involving U. S. companies. Investigated the feasibility of acquisitions. Developed marketing plans for new product introductions and presented those plans to management.
Industry:
Location: Irvine, CA,


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1986 - 1988

Research Scientist at Diatek

Role: Responsible for furthering the development and clinical support medical devices Investigated a number of new aspects of electrophysiological monitoring. Developed new business opportunities and strategic partnerships.
Industry:
Location: San Diego, CA,

 
 

Education

School:University of California, San Diego
Degree:None

March of Dimes Research Fellow (1982)

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School:California Institute of Technology
Degree:Masters

Earl C. Anthony Fellow (1976 – 1977)

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School:University of Michigan, Ann Arbor, MI
Degree:Undergrad

Moses Gomberg Fellow (1973 – 1976) William A. Branstrom Prize (1972)

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