Summary
Greg Crosby is the Founder and CEO of the NextGen Marketing Group which is an innovative new national marketing consulting, staffing, advisory firm coupled with a complete catalog of Go-to-Market services for clients. The firm offers businesses of all shapes and sizes the opportunity to work virtually, efficiently, and cost-effectively with the most experienced and credentialed marketing minds in the country to solve your toughest marketing/sales strategic and tactical challenges. We also use the latest in advanced communications and collaborations technologies to match our best expertise to client problems over video, web, and audio conferencing sessions---saving precious time and money.
I'm Interested In:
Business Deals
Career Opportunities
Networking
Promoting My Business
Sharing Expertise
Skills:Advertising
Business Development
Executive Management
Internet / E-commerce
Management
Marketing
Mergers & Acquisitions
Product Development
Public Relations
Sales
Strategy / Planning
Training
Experience:Advertising / Marketing / PR
Consulting
Internet / E-Commerce
Telecommunications
2006 - Current
Founder and CEO at The NextGen Marketing Group
Role: Founder of new innovative firm called the NextGen Marketing Group offering businesses of all shapes and sizes "on-demand" access to world-class marketing resources--both executives and Go-to-Market services enabled by the use of virtual technologies to deliver results cost-effectively and efficiently.
Industry:
Location: Iowa City, IA,
2002 - 2006
Group Vice President - Marketing at McLeodUSA/Paetec Corporation
Role: Senior officer leading all corporate marketing, product, and communications programs for $700M midwest telecommunications services provider to Consumers and Businesses across 32 state footprint. Reported to CEO and drove and executed all product, price, promotions and marcom programs for the company.
Industry:
Location: Iowa City, IA,
1998 - 2001
Vice President - Broadband at Sprint/Embarq
Role: Led company business strategy, product, and market launch efforts for Sprint's High Speed Internet services targeting residential and business customers. Reported to Local Division CEO and developed new line of business into $500M+ revenue stream.
Industry:
Location: Topeka, KS,
1996 - 1998
Vice President Marketing - LD Services at US WEST Communications/Qwest
Role: Recruited to develop new marketing organization in US West subsidiary. Recruited and hired team across Product Management, Channel Marketing, Marketing Communications, and Market Management. Developed strategic marketing plan and complete product set for company's entry into new long distance market. Also develop new calling card and prepaid card platforms.
Industry:
Location: Elkins, AR,
1994 - 1998
Actng COO and VP Marketing - Telephony Services, Commercial at TCI Cable/AT&T Broadband/Comcast Corporation
Role: Led marketing efforts for new TCI division developing local and long distance phone services over cable connections to households and businesses in TCI markets across the country. Also led new commercial division creating a focused strategy and organization targeting business customers. Functioned as acting COO for Telephony Division last 9 months of tenure and ran day-to-day operations.
Industry:
Location: Emden, IL,
1982 - 1994
Sales Ops Manager, Product Manager, Director of Data Products at Sprint
Role: Started career with Sprint and worked across a variety of sales, marketing and product roles in Local, Wireless and Long Distance Divisions. Started as Sales Rep in Ohio with Sprint Local Division selling telecom products and services to local businesses. Transferred to help start-up new Wireless Division and was promoted to run National Sales Operations at HQ in Kansas City. Then moved to new Long Distance Division where I led the strategy and product efforts for new private line date products called Clearline which grew into a $500M line of business for the company. Worked as Director of Data Products and was eventually recruited away to TCI in 1994.
Industry:
Location: Centralia, MO,
