Alice Nadin Responded on 11/25/2009

David-

There are a tremendous number of ways to market online; the internet has opened up extensive marketing options. Yet, like any marketing plan the goal is to create and maintain awareness among a very narrowly targeted market of potential customers. So step one is to as narrowly as possible define who those potential customers are. People make the mistake with online marketing of assuming that EVERYONE is a potential customers but without unlimited resources your marketing wasted on many how have limited interests.

The #1 onllne marketing tool is Google AdWords coupled with AdSense to provide an income. Google give you tools to find that narrowly defined customer and monitor your marketing success.

Social networking has climbed high on the online marketing list. See more on that here:
http://www.businessweek.com/smallbiz/content/jan2009/sb20090116_666697.htm
http://www.businessweek.com/smallbiz/content/aug2008/sb2008086_346094.htm

And here are great group of articles about online marketing:
http://www.entrepreneur.com/marketing/onlinemarketing/index.html

Hard to write more in this space; so read up and if you have more online questions please rely and I will add more.
Alice, SCORE Pittsburgh

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