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Donald Whitaker posted a new Legal Issues thread on 11/8/2010

When trademarking a starting business for a clothing line; do i just have trademark the company name do i have to trademark signature image

when trademarking a starting business for a clothing line; do i just have trademark the company name do i have to trademark signature images that are like pretend the Nike swoosh; do i have to add the swoosh when trademarking or is it covered by the trademark?

Also if I have more then one signature sign will i have to trademark it all or will i have to do it separately so that no one else can use them?
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Alice Nadin Responded on 11/9/2010


Donald,

The best resource to answer your questions is the US Trademark and Patent office. Their website is http://www.uspto.gov/ It will also help explain the difference in trademarks and service marks.

Also recognize an important point in registered marks/patent/service marks - you must monitor them yourself and take legal steps to stop violators. Many people believe that once they own a 'mark' that the legal system will monitor it for them - not true. In fact is you do not monitor and take legal action, you may loose the mark you paid to register.

So before you take the time,cost and energy read that section in the above website.

Alice, SCORE Pittsburgh
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