Rochelle
A number of suggestions - first in this website there are several forums where you can not only read the older posts to get answers to your questions but join in and ask for help. So look for the social media forums as well as the ones on marketing.
Secondly all the social media sites have excellent tutorials, help guides and examples of use. So see:
http://business.twitter.com/twitter101
http://forum.developers.facebook.net/
and
http://www.facebook.com/platform#!/platform?v=wall (and look at the examples, benefits, etc tabs)
plus facebook has narrowly targeted groups to which you can market.
See http://www.facebook.com/platform#!/marketing?ref=ts
and Linkedin and others have similar pages.
More and more businesses are building with social media; hope your will be one of them.
Alice, SCORE Pittsburgh
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