Use the internet to market them through Social Media. You can specifically use a blog. Blogs are great for many reasons...not the least of which is they are free, interactive and easy to use and change...search engines like them more too. Getting your clients to your site is actually the easy part, keeping them there is the challenge. Google, and they should know, says the average person takes only 4 seconds to like/dislike your site, so you need to put something on your site in those 4 seconds that will have your visitors wanting more. I like this program best.
http://www.ivotechnology.com/?Click=283 You'll see why when you see their program.

You also will need a site that can handle your merchandise. I won't pay an arm and a leg for it so I figure you don't want to either. I found this site and the other people I know that have used it swear by it. They say it's very inexpensive and easy to use. Most of my friends and business associates that I've passed this info onto have used both together so I figure that's the bes way to go.

Good luck with your venture.

Joe Villeneuve
joe@3venterprises.ws
http://socialmarketingeducation.blogspot.com/ edit