| ID or Reference # | |
| Job Type | Full-Time |
| Job Description | The Role
Successful & profitable Startup Company in phase 2 of expansion pre-financing seeks top notch B2C & subscription-based direct marketer to join BookSwim’s executive team and lead strategy, implementation, execution and measurement of all marketing acquisition. This individual will be an expert on high-volume paid acquisition through online channels including social media, graphical advertising, networks, and affiliates. You will "own" the BookSwim brand and marketing strategy, and will be the metaphorical author of the BookSwim "story" as it plays out in the market via press, events, marketing, and business relationships. As the first dedicated marketing hire for an emerging startup you will have huge growth potential and impact in defining strategy and driving execution. As the sole marketing person you will be working closely with the founding team to drive the marketing effort. The person will manage the strategy and execution for marketing and all online and offline |
| Skills & Requirements | * Lead internal alignment on spend budget and cross-promotion optimization, including frequent forecasting, approval, and reporting cycles; own relationship and clearly communicate with Finance and Executive staff
* Innovate on new channels and sources with high user value, while providing measurable results on all campaigns * Collaborate closely with a broad range of business partners outside of the company, in both online and offline marketing * Provide expert competitive in |
| Expertise Desired | Advertising Internet / E-commerce Management Marketing |
| Job Category | Advertising / Marketing / PR |
| Compensation | 0 - 0 Annual Salary |
| Compensation Negotiable | Yes |
| Company | BookSwim - Book Rental Club |
| Primary Industry | Advertising / Marketing / PR Arts / Entertainment / Media Information Technology |
| Description | We are a breakthrough internet-based book industry startup -- an online book rental website service, the first in the country to deliver hardcover and paperback book rentals similar to a "Netflix for books". BookSwim has been covered by hundreds of national news sources and has acquired many thousands of book rental subscribers who love to save money on reading. When it comes to fiction and nonfiction bestsellers, BookSwim.com is the biggest name with the newest selection.
We are established and poised for great success, but need help shaping our marketing. This is an exciting opportunity for someone who has business savvy and the drive to make it big. If you are energetic and want to be part of a very lean team, this could be the oppo |
| Company Status | |
| Website |
| Expiration Date | 8/3/2010 12:00:00 AM |
| Start Date | |
| Posted By | George Burke |
